As Google becomes increasingly sophisticated at determining user search intent, it’s evident that content writing answering your customers’ questions is one of the key ways to develop a powerful SEO blog strategy. Creating topics that address the queries and concerns of your customers allows you to take advantage of Google’s algorithm and searchers’ trends toward longer search strings.
The Importance of Blog Posts
Is still worth including a blog on your website? To answer this question, many businesses point to the following when deciding against a blog:
Their social media presence
Current audience engagement
Potential blog topics
Social media content is available temporarily to your audience and usually subject to the rules of each social network. Your blog posts, however, are always available on your website, and you can control much of the topics and types of content featured on your blog.
Finding Blog Post Ideas Using Long Tail Keyword Research
The best way to find long-tail keywords is using SEMrush. The software will help you find relevant keywords and their search volume.
To find long tail keywords with SEMrush, simply go to the Keywords Magic Tool in the left-hand menu, then click on the Search to find long tail keywords.
This will show you all of the different keywords related to your main topic. You’ll be able to see how many searches each keyword gets on Google every month (and which ones have the most searches).
Follow hashtags, like pages or join groups that are related to your products and services. This way, you’ll be able to find out about the conversations your audience is having and even their pain points; but regardless, there is an abundance of blog topic ideas as people will always be having conversations, old and new.
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